Why do you need a company blog?
You may hear a lot of different voices telling you that blogging is good for your business…but WHY?
To put it in simple terms, blogging is a great way to organically attract users to your website.
When you organically attract users, this means that users naturally stumble upon your website, rather than learning about your business through paid advertising.
The easiest way to organically attract users is by creating content with words and phrases that match commonly searched terms — keywords — that relate to your industry.
For example, let’s say we run a home appliance repair company in Tucson. If we create a blog post on our website titled “Common Causes of a Broken Washing Machine,” and sprinkle the blog post with phrases such as “washing machine repair in Tucson” or “Tucson appliance services,” then our company website is going to pop up when people in Tucson use the internet to search for someone who fixes washing machines.
See what we did there? We created a blog post at essentially 0 cost, and yet we were able to broadcast a very specific message to people who need our exact services. Pretty cool, right!?
———
To help you achieve free exposure for your business, we’ve put together this 30-day action plan to help you start and maintain a successful company blog.
So are you ready to dive in? Let’s go!